Mini Market Moves: How to Grow Your Income with Seasonal Bundles & Micro Offers

Seasonal sales don’t have to be overwhelming — and they definitely don’t have to be massive to be meaningful. 

In this episode of The Creative Juggle Joy, co-hosts Kaylie Edwards and Delores Naskrent break down how seasonal bundles and mini offers can bring consistent income, spark customer joy, and ease the pressure of holiday marketing.

Whether you're a handmade seller, digital artist, or multi-passionate maker, this episode is packed with practical, doable ideas to create, price, and promote low-effort/high-impact products.

🌟 Inside this episode:

• What a "mini market move" really is
• Real product examples from our own shops (from magnets to card kits to digital samplers!)
• How small offers lead to big customer trust
• Easy ways to bundle products with bonus value
• Marketing strategies for flash sales, email sequences + urgency that feels good
• Where to sell: online, in person, and everywhere in between

This one’s your sign to start small, seasonal, and simple — and grow from there 💛

🎧 Listen now and walk away with at least one new idea to try this season.

Transcript

Kaylie Edwards: Hello, lovely creatives and welcome back to the Creative Juggle Joy podcast. I'm Kaylee, and as always, I'm here with

my wonderful co-host, Dolores.

Today we are diving into a topic that's perfect for this time of year, creating seasonal bundles and micro offers to grow your income without burning out.

Delores Naskrent: Yes, with the holidays coming up, can you believe it? Now is the time to think about what you could create quickly. Package beautifully and market in a way that makes sense for your audience, whether that's online, in person, or both. We're gonna share practical examples, step-by-step, marketing ideas and the truth about what works.

Kaylie Edwards: So let's start with the basics. What exactly do we mean when we say mini market moves? To me, they're small, focused products or bundles, usually tie to a season or [00:01:00] event that you can create and sell quickly. Things like a mini holiday brush pack, a printable set of gift tags, or even a wax melt sampler pack.

Delores Naskrent: Yes, exactly. For me many offers at this time with this business I have going right now, they've looked like things. Like the five cards in Five Days Challenge, where I create a seasonal card set that people loved. I've also done small brush packs for procreate, which are perfect for beginners.

I've done those created card sets each year that give people a template to work with to create their cards quickly. And I've even done products like mini magnet collections that I would sell on Shopify or in our in-person craft fairs that we used to do.

Kaylie Edwards: And the beauty of these is that they're fast to make. Usually easy to price low, and they give new customers a [00:02:00] taste of your quality without them having to commit to a big purchase right away.

Delores Naskrent: It's like a sampler. People love being able to try before they buy, and sometimes those small offers lead to bigger, long-term customers.

Kaylie Edwards: Yes. Okay. So let's say someone listening wants to try this. Where do they even start? I always say start with your audience. What are they celebrating or struggling with right now? And look at your past sales, or even Etsy reviews. Sometimes your buyers are literally telling you what they want.

Delores Naskrent: Yes. When I plan seasonal card themes, I'll often look at what my students are talking about or what's trending in my own audience.

For example, with the five Card Challenge, I knew that people wanted quick, easy templates or assets they could use right away, so I built around [00:03:00] that.

Kaylie Edwards: Yeah, and that's how it starts off and keep it simple. One theme, one Audience, one. Clear problem or joy point. Don't try to cover everything. It's a mini offer. Not your magnum opus.

Delores Naskrent: Alright, Kelly, why don't we take some time to talk about practical ideas? So if you're an artist. Think things like postcard collections. I would do small print packs. I would do things like a pack of six holiday cards or even mini magnets.

As for you, digital designers, you could be thinking about things like brush sets or texture packs. Some people have created digital stickers. I've even heard that Canva templates are something that you can really sell.

Kaylie Edwards: Yeah, temp camp templates are definitely something that sells and you can do so many different types of templates,

Delores Naskrent: Yeah,

Kaylie Edwards: and if you're bundling. Three to five small [00:04:00] items is a sweet spot. Add a little bonus if you can. Even something simple like an extra design or a short behind the scenes PDF. It boosts the perceived value and make sure your delivery is simple.

Instant download or flat rate shipping.

Delores Naskrent: Yes.

I once offered a physical card, and that was really popular. It was a set of greeting cards with a. Placeholder for a magnet. So this was a product that we developed originally just by itself. It would just be a card that they could pick up with a really decorative background. And it had a placeholder for a mini magnet.

And then we gave them glue dots. And then a bunch of mini magnets, so the customer could actually make a custom card for their recipient. So originally we did them as singular, and then we started making them as a package. This was a package that was like a clear cellophane box, and. It came complete [00:05:00] with all the envelopes.

Those sold really well. We even added little stickers. I talked about this in another podcast, but we would add an envelope seal, so it was really like a card making kit, and people absolutely loved it. It was a steal of a deal for about $15 for six cards. So imagine that, buying six cards because you also got not just the cards, but you got those extra magnets.

We, I think for a six packet cards, we included 10 magnets and it made such a difference and people could put together a custom card for their recipient and then. They were left at the end with these four extra magnets. And I think people love that feeling of getting a little bit extra.

Kaylie Edwards: Yes, it makes such a difference and it makes them feel like special, doesn't it? Like when you get something extra that you weren't expecting with your order. It's [00:06:00] always, that gives you that extra feeling and people will come back just for that.

Delores Naskrent: Yep.

Kaylie Edwards: Now you can have the cutest bundle in the world, but if no one sees it, it won't sell.

Marketing is where the magic happens, and I know people don't like the word marketing, but that is the way the magic happens. People won't buy if they don't see it. A good framework for writing about these is a hook. A story and a gentle offer.

Delores Naskrent: Yeah, that's such a good formula that I have learned from you, Kaylee. So for example, hook with a problem, something like, have you ever left it too late to grab a holiday card and then share your story, maybe why you designed the set, and then gently offer the solution.

Here's my five funny family Christmas card bundle ready for you.

Kaylie Edwards: And don't forget the urgency. Seasonal language [00:07:00] works wonders. Limited edition, perfect for autumn, birthdays only here until December 1st. That nudge really helps and.

There's so many people that say, oh yeah, but it's pushy tactics or whatever. It's not genuinely. That is how our minds work. We will just put something in a cart and forget about it, or we will save it for later, but never come back to it.

That is how our brains work. If you don't do it now, it won't get done. So that is the only way to push people to actually make the sale.

And here's the real gold Mini offers can be stepping stones. Like a principal gift tag set can lead into a premium seasonal pack. Or a five card sampler might nudge people into a subscription of maybe cards each month or every quarter.

I've seen mini brush packs lead to full digital art courses being purchased.

Delores Naskrent: Yeah. I've seen someone buy a $5 bundle, then come back later for a [00:08:00] really full digital asset bundle worth 150. Once they trust your quality, they're in, and it's not just about the sale, in my opinion. It's about that emotional connection when someone or something you made fits into their life.

They want more.

Kaylie Edwards: Yes, and so think of many offices like the doorway into your big. World.

Delores Naskrent: I'll give you an example from my shop. My main offer might be a full 150 plus seasonal procreate brush set. Then I'll create a themed sampler of 10 as a lower priced entry. I'm usually pretty generous. It's usually 20, but sometimes I'll add.

An instructional class as an add-on, so a video that they can watch of me in action actually using the, stamps or whatever I've got in the set to create something and all of a sudden I've created an [00:09:00] ecosystem that makes sense together.

Kaylie Edwards: Yes. I've seen it so much in action with Dolores doing it as well as other people. Like if I go buy something small.

Or even I sign up for a lead magnet. And then what? Like a freebie guide. And then suddenly on the signup page, I've got an offer there, like a really low ticket offer. And I purchased that because it looks really good and it makes sense for that freebie that I've just signed up for, and then I got upsell another thing, and it's like, oh, that looks really quite good.

And then I add that to my cart. That's how you can kind of increase your order value and bring someone gradually through your system as well of purchasing more. Like obviously on Etsy it won't work like that because you can't really do upsells and things, but on your own site you can create a seasonal section for these or bundle them with what you already sell, like a candle maker who [00:10:00] maybe adds funny Christmas printable tags.

For holiday candles and for digital sellers, maybe think start packs that connect directly to your premium offers.

So how do you actually get these in front of people? I like to think of it as levels of promotion intensity. So a quick flash sale, maybe 48 hours, works really well a mini launch. So three to four days with teasers, stories and reminders.

And then a full seven day sale, which would be great for bigger holiday bundles with customer testimonials, mockups, or real images of you or your customers using them. And then obviously loads of reminders or a limited edition drop. So only 50 sets first come, first serve. So a lot of that can be commission work as well.

Yeah, even if you have one big original art piece. That is limited, isn't it? Like you've only done one, [00:11:00] so maybe what you could do is a limited edition for the print. Maybe you do like a run of 10, and that makes it very limited edition and urgency inducing for people to try and get onto it.

Delores Naskrent: Yeah. Kaylee, you've been instrumental in me being able to do all of these things we've had. Really good luck with the flash sales and giving bonuses, like giving it an extra related class or a brush pack if they buy in the first 24 hours and you know you can do this in person.

'cause we used to do this at craft sales. I used to run a bundle deal where people could buy 10 cards at a time or even 20, and then they would get a surprise bag of extra magnets. And a lot of times those magnets were just random magnets that covered. All kinds of different occasions and things, and the packages weren't even the same.

They were wrapped in a tiny little cellophane kind of a pretty see-through [00:12:00] package. Obviously they could only just see the very front one, but we'd let them pick it out themselves out of a basket. And even though they could only see that top magnet, I think it made it feel really special that they were able to pick that themselves and have this extra little thing for free, basically.

When I was doing the sales, my daughter Cha, she did the actual physical being in person at the retail shows. I was the one behind the scenes making the product, doing the artwork. But she had a lot of retail experience. She'd been working for several years just doing retail. So she's the one that can talk, about all these special deals that we had and there were plenty. We'll have to get her on the show sometime, Kaylee, so we can talk about this. Yeah. I have to admit, there was nothing more satisfying than having people come to the checkout with 10 or 20, or even 30 cards sometimes [00:13:00] covering their entire year of

car needs. Like they literally. We're coming with them in piles. It was amazing. It was so satisfying. Those people would always be rewarded. Believe me, that's one of the great things about having a product-based business, is that you can always have a ton of product left over from previous years or whatever to give away.

I of course bought things in large quantities for everything, and every year we'd carry forward the items that sold well. But we would always come up with new products. So when people came to our booth, they would be seeing something new with that left us with all that extra stuff and it was just sitting there.

So we would concoct the special deals or use them as free gifts with a purchase. For example, buy three, get one free, that kind of a thing. And people love that kind of incentive. And we now are doing these kind of things with my digital business. So Kaylee, yeah, you've done a [00:14:00] great job of that.

Kaylie Edwards: Thank you. Yeah, I try to, sometimes my brain doesn't always work, but yeah the marketing side I do help with obviously because that's where I've had to learn. It wasn't obviously something I intentionally wanted to go into 'cause I'm a

Delores Naskrent: creative, I never knew anything about upsells and order bumps and that kind of thing until you and I started working together.

So you've definitely made a difference.

Kaylie Edwards: Thank you. And speaking of email, even a simple three email sequence can do wonders. Teaser launch with testimonials and mockups and final call reminder. You don't need to overcomplicate it, but obviously more emails will help. Yeah, that's just one way of helping you. Try and boost your sales while this holiday season is coming up.

Delores Naskrent: Yeah, for sure. And if you're wondering where to sell these. Offline is great. So you can consider craft fairs, popups, seasonal events. [00:15:00] You can even approach local gift shops to find out if they ever do consignment. They're perfect for impulse buys. These little things are always something handy to have around online.

You can also have products on Zazzle or Etsy, and I also do things like this on my own website. Those are all my go-tos.

Kaylie Edwards: Yeah, your own website or other places can even help. Just depends on what their features are. Like with Etsy, you can do sales on Etsy as well, so that can really help. For digital products, you can check out Creative Market, creative Fabrica, or even your own website, and if you need graphics, Canva is fab for mockups and creative Fabrica or Envato elements are great for license assets you can use in your designs.

There's also one I use called Hungry JPEGs. That's another one. And there used to be design cuts, but that's no longer. Now, isn't it? [00:16:00] So

yeah, there's plenty out there that you can go and get graphics to license for.

Just always double check the terms for commercial use before you use anything.

Here's my big encouragement. Don't overcomplicate this one mini offer one theme test it. Learn from it. You don't need 10 products to make an impact. Seasonal momentum is powerful. Best time to start is now.

Delores Naskrent: Yes, and remember, your audience values. The heart you put into it. A simple seasonal set can become part of someone's celebration or tradition.

We get told so many times that. So and so saw our magnet on fridge, and it's something that we sold 20 years ago, or 15 years ago. So it's that heart. I think It doesn't have to be perfect, it just has to be meaningful, whether that's in personalization or maybe it's funny or it has this, special [00:17:00] theme that you can merge with the season.

Kaylie Edwards: Yes. If this episode has sparked an idea for your next seasonal mini offer, we'd love to hear it. DM us on Instagram or share a story with us.

Delores Naskrent: and if you wanna see examples, don't forget to check out the links of the show notes. We'd love to celebrate. All of your seasonal wins with you, all of them. So keep creating, keep juggling, and most importantly, keep finding joy in the process.